Abstract: A system for a novel key ring device for holding an associated consumer product is disclosed. The device includes a hollow casing configured to enclose at least part of a consumer product, a movable latch member, including a key retaining portion which is configured to cooperate with the hollow casing to hold an associated key ring, a biasing member connected to the hollow casing and movable latch member and an interacting mechanism configured to interact with the associated consumer product. Furthermore, the device may include a biasing member that has a first and second length, such as a spring, whereas the biasing member would, in its first position, contribute to the contact of the movable latch member and hollow casing creating an enclosure for an associated ring to be securely held.