Abstract: This invention concerns a media display sign (10) that is illuminable. The sign comprises with an illuminable portion that has an outline shape that includes straight line segments interposed by corners and/or includes curves and has a light transmission wall (18?) with a shape that corresponds generally to the shape of the illuminated portion. The sign also comprises a source of illumination (26) arranged to follow closely the shape of the light transmission wall (18?). The sign (10) also comprises a light reflective apparatus (34) associated with illuminable portion for reflecting light from the source of illumination (26) outwardly via the first side (12) to illuminate the illuminable portion.