Abstract: A method of implementing a procedure in one or more organizations includes storing content messages relating to procedures (such as best practices). A procedure to be performed by one or more responsible persons is identified. A workflow timeline for the procedure is generated. The workflow timeline includes actions for the procedure, a sequence for the actions, and responsible persons assigned to the actions. An activation for the workflow timeline is received from a timeline initiator. Times or due dates for performing actions on the workflow timeline, a responsible person to perform at least one of the actions, and content messages for at least one of the actions are automatically determined. The content messages provide information relating to the procedure. Content messages for one or more of the actions are automatically sent to the responsible person determined for the one or more actions.

Abstract: A method includes collecting individual-level data (for example, survey data) corresponding to each of one or more individuals who has been exposed to advertising for a product or service. A representative sample may be created from the individual-level data. A model may be created based on factors relating to acquisition of the product or service. A response to the advertisements is assessed based on the model. In some embodiments, intermediate measures to sales are included in the model. In some embodiments, the individual-level model is integrated with a historical model.

Abstract: A method converts online data into quantitative measures of reach and frequency. Gross Rating Points, Targeted Rating Points, frequency, targeted cost per thousand, and average advertising cost per person may be determined using data to measure the percent of non-country respondents receiving and gathering incidence of age, sex, income and other variables used to define target audience. Data may be merged to calculate GRP delivery by geographic region for the purpose of integrating online advertising into a marketing mix analysis. Over-samples may be used within events to measure different respondents' pre and post the event to measure incrementality of event. The total event attendance may be estimated and used to weight the over-sample back into the overall sample. Discrete media groupings may be used to identify the dilution of effects inherent in scaling thereby increasing the accuracy of projected results.

Abstract: A method for determining advertising effectiveness of cross-media campaigns provided. The effectiveness of the combined campaign is plotted, and the effects of different media are isolated. Examining complementary effects and synergies are examined, and a dollar-for-dollar comparison for each of the media is performed. This dollar-for-dollar comparison may include a return on marketing objective calculation. If applicable, budget re-allocations are recommended. Optionally, post effectiveness, efficiency, and allocation analysis are performed. Such analysis may include providing descriptive advertising and media suggestions on each media independently.

Abstract: A method for determining advertising effectiveness of cross-media campaigns provided. The effectiveness of the combined campaign is plotted, and the effects of different media are isolated. Examining complementary effects and synergies are examined, and a dollar-for-dollar comparison for each of the media is performed. This dollar-for-dollar comparison may include a return on marketing objective calculation. If applicable, budget re-allocations are recommended. Optionally, post effectiveness, efficiency, and allocation analysis are performed. Such analysis may include providing descriptive advertising and media suggestions on each media independently.