Patents Assigned to Matchcraft, Inc.
  • Online media exchange
    Publication number: 20040103024
    Abstract: A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
    Type: Application
    Filed: November 22, 2002
    Publication date: May 27, 2004
    Applicants: Matchcraft, Inc., Overture Services, Inc.
    Inventors: Dorab Patel, Scott D. Kalter, Uzi Eliahu