Abstract: A software-based dashboard interface on computing units enables user participation in social media sites on a global computer network on behalf of an entity. Contributors collaborate via the dashboards to have electronic conversations regarding existing postings and/or ideas for new postings on social media sites regarding or affecting the entity. One or more of the users develop a proposed posting(s) regarding or affecting the entity and intended for a social media site(s) on the global computer network. A computer-assisted approval process is performed by an Approver for one or more of the proposed posting(s). One or more approved postings are then posted to the social media site(s) via a computing unit(s). A Conversation Manager manages the collaboration, development and posting.