Abstract: Various embodiments pertain to generating and causing display of a bridge page responsive to a user request for an advertiser's web page when the web page resolution is higher than the screen resolution of the user's device. The bridge page can be, for example, a lower resolution summary of content included on the web page. In various embodiments, the bridge page is generated and hosted by an ad platform server rather than the advertiser server. In at least some embodiments, the bridge page is stored in a database and can be served from the database responsive to subsequent requests for the advertiser's web page.

Abstract: In various embodiments, methods and systems are disclosed for the implementation of multiple transport channels between the client and server. Each of the channels may be adapted to efficiently communicate data for a particular data type and thus be particularly well suited for its data-element characteristics and the detected link characteristics between the client and server.