Abstract: A method for systematically generating and evaluating an innovation. The method includes identifying and selecting a new opportunity. The method also includes conceptualizing the new opportunity into a plurality of potential products and distributing an economic risk associated with the opportunity. The method can also include envisioning an organization for introducing products and pursing the opportunity.
Abstract: A method for systematically generating and evaluating an innovation. The method includes identifying and selecting an entrepreneurial opportunity. The method also includes conceptualizing the entrepreneurial opportunity into a plurality of potential products and distributing an economic risk. The economic risk is associated with the opportunity. The method also includes envisioning an organization for introducing products and pursing the opportunity.