Abstract: Methods, apparatus, and computer-readable media are presented regarding alert processing. An alert may be received or generated with respect to one or more portals, such as social-networking websites, enterprise servers, and other data sources. Requests associated with one or more portals may be received at an MTproxy. The request may come from an MTclient and may include state information about alerts. At the MTproxy, a user monitor thread is generated in response to the request. The user monitor thread may be associated with a user of the MTproxy. One or more alertlets associated with the user monitor thread may be generated. Each alertlet may be associated with a feature, or specific type of information, and a portal. At the alertlet, information concerning the portal may be determined. A mashup may be generated and sent based on the information.

Abstract: Methods and apparatus are provided to provide served ads to one or more clients based on dynamic-community information, ad-related information, service features, service activity, country of origin, and device-related information. Dynamic communities are formed based on a trigger, which may be a command, a request for information, a change in context, or an event notification. After receiving the trigger, a served ad may be piggybacked onto a response to the trigger. The served ad may include graphical, audio, textual, and/or other information. Additionally, served ads may be sent in response to ad requests. A served ad may be selected based on ad-screening rules and/or conflict resolution between advertisers competing to provide the selected ad.

Abstract: Methods and apparatus are provided that access and present information associated with dynamic communities in an efficient and highly scalable manner. Dynamic communities are formed based on a trigger, which may be a command, a request for information, or an event notification. An apparatus may receive notification of the trigger and form a dynamic community from one or more data sources, such as social-networking websites and enterprise data sources. Sub-triggers may be generated based on the trigger and the dynamic community. The sub-triggers may be sent from the apparatus. A result may then be generated based on received responses to the sub-triggers.