Abstract: A method for color development of a crustacean in a fresh state, comprising the steps of: treating a crustacean such as a lobster or a crab, in which a shell thereof is left as it is or removed, with an alkaline aqueous solution having a pH value in a range of from 10 to 14 to thereby develop the red color of a carotenoid pigment; and the treating the crustacean with an aqueous solution of an edible acid, such as an acetic acid, to thereby perform neutralization.