Abstract: A system and method relate to interleaved video game play associated with a web-based or device-resident program application selected via a client device. Upon execution of the program application, a game server is linked to the client, wherein a first set of executable iterations/portions of the original application are interleaved with a second set of iterations/portions comprising specified gameplay objects programmed to interact with dynamic text objects. At least for the second set, text strings are obtained in association with a first text source. The dynamically applied text objects are generated via a first set of rules associated at least with the selected application. Further based on the obtained text strings, the interleaved gameplay involves interacting with the gameplay objects via a second set of rules associated with the selected program application. The first text source may be an advertisement selected from campaigns associated with an ad server.

Abstract: An adaptive video game system and method includes a game server linked to various game clients. A game client executes a user-selected game program, each of one or more selectable game programs comprising specified gameplay objects programmed to interact with dynamic text objects, and further obtains text strings (e.g., constituent letters, words, and phrases) associated with user-defined text sources. The game client dynamically applies text objects generated via a first set of rules associated at least with the selected game program and based on the obtained text strings, to interact with the specified gameplay objects via a second set of rules associated at least with the selected game program. Video game users accordingly may solve presented challenges according with both internally defined video game rules and integrated text strings of externally obtained written works. User performance may be monitored and analyzed for determination of written work retention, user improvement, etc.