Abstract: A proximity based authentication system and method is described. The system includes a gateway, a cloud component, and a mobile device. The gateway is associated with a particular location and is communicatively coupled to a cloud component. The gateway includes a gateway short-range wireless radio capable of establishing a short-range wireless communication channel. The mobile device is also communicatively coupled the cloud component and includes a mobile device short-range wireless radio that communicates with the gateway using the short-range wireless communication channel when the mobile device is in proximity of the gateway. The mobile device receives a gateway key over the short-range wireless communication channel. The mobile device then communicates the gateway key to a cloud component database. The cloud component authenticates the particular location of the mobile device when the cloud component receives the gateway key from the mobile device.

Abstract: A system for delivering targeted content to a wireless handset is described. The system comprises a beacon and a wireless handset communicatively coupled to a network. The wireless handset receives a signal from the beacon. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.

Abstract: A system for determining the location of a wireless device is described, the system includes a map, a fixed beacon, a fixed sensor and a server component. The server component receives a beacon identifier and a beacon signal strength from a wireless device. A sensor is located on the map. The fixed sensor receives the beacon identifier and the sensor captures a measured sensor beacon signal strength. The sensor is communicatively coupled to the server component. The server component receives the beacon identifier and the measured sensor beacon signal strength from the fixed sensor. The server component uses the beacon identifier and the beacon signal strength communicated by the wireless device and the sensor beacon signal strength and the beacon identifier received by the sensor to determine the location of the wireless device.

Abstract: A system, apparatus, and method for communicating Bluetooth keys is described. The system and method utilize a gateway apparatus that is communicates coupled to a cloud component over a first network channel, and communicates a gateway key over a local wireless Bluetooth channel. The gateway includes a processor, a memory, a fixed location, and a local broadcast range associated with an area surrounding the fixed location. The cloud component registers the gateway and a mobile wireless device having a processor and memory. When the mobile wireless device is within the local broadcast range of the gateway, the mobile wireless receives the gateway key over the local wireless channel. Upon receiving the gateway key, the mobile wireless device communicates a device key over the local wireless channel to the gateway.

Abstract: A system for delivering targeted content to a wireless handset is described. The system comprises a beacon and a wireless handset communicatively coupled to a network. The wireless handset receives a signal from the beacon. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.

Abstract: A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset that determines the location of the customer. The method then proceeds to generate a user profile that comprises user preferences and monitored betting activity associated with the customer and accumulated points stored in a customer account according to a monetary value of the monitored betting activity. Complementary goods or services are determined based on the accumulated points associated with the customer account. A message is sent to the wireless handset associated with the complementary goods or services that is consistent with the user preferences.

Abstract: A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset that determines the location of the customer. The method then proceeds to generate a user profile that comprises user preferences and monitored betting activity associated with the customer and accumulated points stored in a customer account according to a monetary value of the monitored betting activity. Complementary goods or services are determined based on the accumulated points associated with the customer account. A message is sent to the wireless handset associated with the complementary goods or services that is consistent with the user preferences.

Abstract: A system for adjusting a relevance weight value for a content item is described. The system comprises a content delivery module configured to deliver a plurality of content items to a device via a network. The content items are displayed on the device. A content storage module is configured to store a relevance weight value and a location in association with each content item. A location detection module is configured to determine a location of the wireless device. A user provides a feedback input for a content item. The relevance weight value associated with the location and the content item is adjusted according to the feedback input provided.

Abstract: A system for delivering targeted content to a wireless handset is described. The system comprises a beacon and a wireless handset communicatively coupled to a network. The wireless handset receives a signal from the beacon. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.

Abstract: A system and method for generating a mobile autonomous dynamic graphical user interface is described. An illustrative system comprises a location-capable component, a user preference module, a server, a means for generating a display menu, and a wireless formatting engine. The location-capable component determines a location for a wireless device. The user preference module includes a variety of user preferences. The server selects targeted content based on the user preferences and the location of the wireless device. The selected content includes at least one user selectable menu button. A display menu is generated that includes the user selectable button. The wireless formatting engine formats the display menu and selected content for the wireless device.

Abstract: A system and method for communicating secure content is described. The system includes a registration cloud component, stationary networked beacons, a mobile wireless device, an encrypted data file and a decryption key. The encrypted data file and associated decryption key is generated at one or more network cloud components. The encrypted data file is communicated along a network communication path to the mobile wireless device. The decryption key is communicated along the network communication path to the registered stationary networked beacon. A proximity is determined between the mobile wireless device and the stationary networked beacon. The decryption key is communicated from the stationary networked beacon to the mobile wireless device when the mobile wireless device is within the proximity of the stationary networked beacon. The encrypted data file associated with the mobile wireless device is decrypted with the decryption key transmitted by the stationary networked beacon.

Abstract: A system for adjusting a relevance weight value for a content item is described. The system comprises a content delivery module configured to deliver a plurality of content items to a device via a network. The content items are displayed on the device. A user provides a feedback input that is a positive review or a negative review for a content item. The feedback input is transmitted to a relevance weight adjustment module that subtracts a first point value from the relevance weight value associated with a first set of users when a negative review is received for the content item and adds a first point value to the relevance weight value associated with a first set of users when a positive review is received for the content item.

Abstract: A system for delivering targeted content to a wireless handset is described. The system comprises a wireless handset communicatively coupled to a network. A user profile associated with the wireless handset comprises at least one user attribute. The system further comprises a content administration interface configured to store an association between a content item and a user attribute. The system further comprises a content delivery module configured to filter stored content items to retrieve content items associated with a user attribute. The content delivery module transmits at least one retrieved content item to the wireless handset via the network. A handset content interface displays the at least one transmitted content item on the wireless handset.

Abstract: A context aware relevance engine with a server driven narrative is presented as a system for serving relevant content that includes a wireless device, a server, a positioning module, a user profile module, a content module, a ranking content module, a content delivery module, a wireless display, a responsive input is described. The wireless device wirelessly communicates with a network and the wireless device is configured to run a web browser or download a software application module. The server is communicatively coupled to the wireless device via the network and the server authenticates the wireless device or the web browser.

Abstract: A system and method for determining the location of a wireless handset on a premises is described. The system comprises a plurality of beacons and a plurality of sensors associated with the premises. The sensors are configured to detect a radio frequency signal comprising a signal identifier from the beacons. A plurality of virtual reference point fingerprints are generated based on the beacon signal strengths detected by the sensors. The virtual reference points comprise signal strengths for each of the plurality of beacons estimated at intervals throughout the premises. The system further comprises a wireless handset configured to receive a handset fingerprint comprising a signal identifier and a signal strength from the beacons. The location of the wireless handset is determined based on a comparison between the handset fingerprint signal strengths and the signal strengths of a subset of the virtual reference point fingerprints.

Abstract: A networked gaming system and method is described. The networked gaming system and method include a user identification, a transactional component, a networked gaming module, and at least one network access device. The user identification is received by the network access device. The received user identification is compared with registration data in a registration database. A player is provided access to a game when the received user identification matches the registered player data. The transactional component charges the registered player at least one credit for a game outcome. The networked gaming module performs the game operations and generates at least one random game output by random generation at the networked gaming module. The networked gaming module then associates the at least one random game output with an image ID. The networked gaming module then communicates the one or more images corresponding to the image ID to the network access device.

Abstract: A system and method for generating a mobile autonomous dynamic graphical user interface is described. An illustrative system comprises a location-capable component, a user preference module, a server, a means for generating a display menu, and a wireless formatting engine. The location-capable component determines a location for a wireless device. The user preference module includes a variety of user preferences. The server selects targeted content based on the user preferences and the location of the wireless device. The selected content includes at least one user selectable menu button. A display menu is generated that includes the user selectable button. The wireless formatting engine formats the display menu and selected content for the wireless device.

Abstract: A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset that determines the location of the customer. The method then proceeds to generate a user profile that comprises user preferences and monitored betting activity associated with the customer and accumulated points stored in a customer account according to a monetary value of the monitored betting activity. Complementary goods or services are determined based on the accumulated points associated with the customer account. A message is sent to the wireless handset associated with the complementary goods or services that is consistent with the user preferences.

Abstract: A system and method for map based exploration is described. The system includes a dynamic graphical user interface (GUI) that includes a list of targeted content elements for each different group profile, in which a first dynamic GUI corresponding to a first group profile that is served to a first user is different from a second dynamic GUI corresponding to a second group profile is served to a second user at approximately the same location, when the group profiles are different. A map is displayed on the touch screen display and the map displays a plurality of geofences. A geofence selection received by the touch screen display presents the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the geofence selection.

Abstract: A networked gaming system and method is described. The networked gaming system and method include a user identification, a transactional component, a networked gaming module, and at least one network access device. The user identification is received by the network access device. The received user identification is compared with registration data in a registration database. A player is provided access to a game when the received user identification matches the registered player data. The transactional component charges the registered player at least one credit for a game outcome. The networked gaming module performs the game operations and generates at least one random game output by random generation at the networked gaming module. The networked gaming module then associates the at least one random game output with an image ID. The networked gaming module then communicates the one or more images corresponding to the image ID to the network access device.