Abstract: A case loader for placing articles such as beverage packs in cases or cartons includes a supply conveyor for articles and a carton conveyor which merges into the article conveying path and pairs of spaced guide plates or loading plates supported on overhead endless chains arranged along the sides of the conveying path to grip and center the articles on the supply conveyor and to "shoe horn" the articles into the cartons. A case displacement lever pivots in the gap between spaced runs of the case conveyor to raise the leading edge of the case or carton upwardly to lessen the drop distance of the article into the case to minimize damage.

Abstract: A case loader for placing articles such as beverage packs in cases or cartons includes a supply conveyor for articles and a carton conveyor which merges into the article conveying path and pairs of spaced guide plates or loading plates supported on overhead endless chains arranged along the sides of the conveying path to grip and center the articles on the supply conveyor and to "shoe horn" the articles into the cartons. A case displacement lever pivots in the gap between spaced runs of the case conveyor to raise the leading edge of the case or carton upwardly to lessen the drop distance of the article into the case to minimize damage.