Abstract: A beverage server comprises a tank containing water serving as a coolant and a coiled beverage duct through which beer or other beverage flows and cooling means fitted to a portion of the wall of the tank so as to rapidly cool and serve beer or other beverage discharged from the storage container. The inner wall of the tank near the portion where the cooling means is fitted is made of a material having a high thermal conductivity, whereas the inner wall of the tank near the beverage duct is made of a material having a low thermal conductivity. A sensor is provided near the beverage duct to obtain information for controlling the cooling means. This simple beverage server assures stable serving of beverage at a suitable temperature. Another sensor is provided near a portion of the tank wall where the cooling means and a controller to controls the action of the cooling means based on the information from the sensors are also provided.