Abstract: A retail product display system which may be pre-packed with product before shipment has a support fixture and a support stand made up of at least one sheet of thin, planar material foldable along a plurality of lines and assemblable into a rigid, three-dimensional, free-standing, upright, folded-plane structure containing a plurality of horizontal, rectangular apertures for mounting the support fixture therein. The support fixtures have one end cantilevered outwardly from the stand at a slight inclination to the horizontal for suspending the product therefrom, and a mounting end adapted to permit insertion into the mounting apertures from one side only of the display stand with means located thereat for gripping the support stand material through the mounting aperture and for coupling loads applied to the fixture from any direction to the support stand such that the fixture is resistant to withdrawal from the mounting aperture regardless of the attitude of the support stand.