Abstract: Equipment for lifting, transporting and setting down an elongated group of goods, or individual goods arranged in a row one behind the other, comprising a lifting and transporting apparatus positioned longitudinally between two storage racks on which the goods are removed and are placed by said lifting and transporting apparatus which is in the form of a flexibly jointed roller chain driven by an endless roller chain with pawls in either direction, e.g., to or away from either rack. The lifting and transporting apparatus comprises a plurality of hingedly connected elongated shifting elements serving to raise the load, lower the load and support the load while moving by the roller chain in either direction.