Patents Assigned to Optical Entertainment Network, Inc.
  • System and method for household-targeted advertising
    Publication number: 20060253864
    Abstract: A targeted television advertisement system comprises a customer premises equipment at a household and coupled to a television set, the customer premise equipment, which comprises a server operable to access a media storage device and demand-pull advertising elementary streams customized for a viewer of the household, and a splicer operable to receive a program elementary streams and splice the demand-pulled advertising elementary streams into the program elementary streams.
    Type: Application
    Filed: March 14, 2006
    Publication date: November 9, 2006
    Applicant: Optical Entertainment Network, Inc.
    Inventor: Allen Easty
  • System and method for online trading of television advertising space
    Publication number: 20060253323
    Abstract: An online targeted advertising system comprises a first interface operable to enable a TV program distributor to access an online targeted advertising exchange and identify ad avails as commodities, a second interface operable to enable a TV-viewing household to access the online targeted advertising exchange and carry out transactions related to the identified ad avails, and a third interface operable to enable an advertiser to access the online targeted advertising exchange and carry out transactions related to the identified ad avails.
    Type: Application
    Filed: March 14, 2006
    Publication date: November 9, 2006
    Applicant: Optical Entertainment Network, Inc.
    Inventors: John Phan, Allen Easty