Abstract: A computer system for creating and managing a database of communication recipients which processes queries and otherwise operates in accordance with user commands to perform telemarketing, mass mailing, direct mailing and other communication functions. The computer is programmed to create automatic salutations, to automatically generate lists of carbon copy recipients, and to export data from the database to word processing systems for merging with text. In addition, the computer is programmed to analyze new records to ensure they are not duplicates of existing records. A user is provided with options to keep one or both records, or to combine both records into a new record. The computer is programmed to retrieve records on the basis of queries using one or more defined codes which can be ANDed and ORed together in accordance with Boolean logic, among other functions.
Type:
Grant
Filed:
May 14, 1996
Date of Patent:
September 8, 1998
Assignee:
Optima Direct, Inc.
Inventors:
Michael Gormley, Kevin Potter, Jennifer Kelly
Abstract: A computer system for creating and managing a database of communication recipients which processes queries and otherwise operates in accordance with user commands to perform telemarketing, mass mailing, direct mailing and other communication functions. The computer is programmed to create automatic salutations, to automatically generate lists of carbon copy recipients, and to export data from the database to word processing systems for merging with text. In addition, the computer is programmed to analyze new records to ensure they are not duplicates of existing records. A user is provided with options to keep one or both records, or to combine both records into a new record. The computer is programmed to retrieve records on the basis of queries using one or more defined codes which can be ANDed and ORed together in accordance with Boolean logic, among other functions.
Type:
Grant
Filed:
November 18, 1994
Date of Patent:
May 6, 1997
Assignee:
Optima Direct, Inc.
Inventors:
Michael Gormley, Kevin Potter, Jennifer Kelly