Abstract: A luminous display element having a light line positioned within a light-housing. The light line includes a series of SMD-LED-components arranged on a carrier material. On either end of the carrier material are connection elements which allow the carrier material to connect to other lights. The light-housing has a non-rectangular cross-section, and its length is multiple times its height. Depending upon the desired form of illumination, the light line can be arranged either within the light-housing, or outside the light-housing and extend along its longitudinal axis.