Abstract: A bag for carrying liquid containers and other goods within the bag. The bag has a bottom panel and a plurality of side panels attached to the bottom panel such that the side panels in combination with the bottom panel define an interior space of the bag. A retaining strap is securely positioned within the interior space adjacent to one of the side panels. At least a portion of the retaining strap is spaced apart from one of the side panels to define a cotainer-receiving space therebetween. The retaining strap is sized to retain a selected container within the container-receiving space, and the remainder of the interior space is sized to simultaneously carry selected other goods therein when the selected container is retained within the container-receiving space.