Abstract: An exemplary embodiment of the present invention includes an entertainment apparatus including an enclosure; and a ride placed within the enclosure where the ride is a programmably controlled ride that can position a passenger to observe a show experience. The programmably controlled ride can vary a show experience. The programmably controlled ride can be programmed to vary the show experience by, e.g., intensifying, moderating, lengthening, shortening, providing variable ratings to, or providing variable age categorization to the ride.