Abstract: An apparatus and method of retaining a cylindrical shaped product or container within a shadow carton so that the front label on the product or container does not rotate out of view. The shadow carton comprises an opening to enable the lower portion of the carton to be closed with an adhesive that is then attached to the bottom end of the cylindrical product or container so that the product or container essentially is glued to the bottom of the carton and will not rotate out of position. The bottom of the carton comprises a lower portion with an opening and two side flaps that are cut and scored so that the opening still remains exposed until the bottom of the carton is folded. Adhesive is applied to the bottom of the carton in order to then seal the bottom.