Abstract: Bulb receptacle assembly and method and apparatus for assembling the bulb receptacle. The bulb receptacle assembly comprises a housing having one open end to receive a bulb base, and a second open end to receive a pair of spaced bulb clamps disposed in the housing. Each bulb clamp engages a terminal of the light bulb. Each clamp is fabricated separately from heat-treated spring steel for excellent mechanical strength to permit frequent insertion and removal of the bulb. To provide the necessary good electrical contact, the clamp is secured to a bared wire conductor by a ductile strap, preferably of brass, that is crimped around a tang of the clamp and the bared wire conductor. The assembly apparatus includes a vibration device that dispenses each clamp individually in proper orientation to engage the strap in a crimp station. A ribbon-reel feeds a continuous ribbon of joined straps to the crimp station. Bared wire conductor ends are fed to the crimp station where wire, strap and clamp are crimped together.