Abstract: A rich media interface allowing a user to consume a variety of media, such as images, audio recordings, video recordings, and texts. The user's interactions with the media may be reported to a server. Through the rich media interface, the user may create a new copy of the rich media interface. The new copy of the rich media interface may be functionally equivalent to the copied rich media interface. The new copy may also report a user's interactions with the media. The reports received from both rich media interfaces may be distinguishable through the use of identifiers associated with each of the rich media interfaces.