Patents Assigned to Pinterest, Inc.
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Patent number: 11233761Abstract: Systems and method for determining a topic cohesion measurement between a content item and a hyperlinked landing page are presented. In one embodiment, a plurality of content item signals is generated for the content item and a corresponding plurality of signals are generated for the hyperlinked landing page. An analysis of the corresponding signals is conducted to determine a measurement of topic cohesion, a topic cohesion score, between the content item and the hyperlinked landing page. A cohesion predictor model is trained to generate the predictive topic cohesion score between an input content item and a hyperlinked landing page. Upon a determination that the topic cohesion score is less than a predetermined threshold, remedial actions are taken regarding the hyperlink of the content item. Alternatively, positive actions may be carried out, including promoting the content item to others, associating advertisements with the content item, and the like.Type: GrantFiled: September 19, 2019Date of Patent: January 25, 2022Assignee: Pinterest, Inc.Inventors: Andrey Dmitriyevich Gusev, Wenke Zhang, Hsiao-Ching Chang, Qinglong Zeng, Peter John Daoud, Jun Liu, Grace Chin, Zhuoyuan Li, Jacob Franklin Hanger, Vincent Bannister
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Patent number: 11232109Abstract: The described implementations are operable to determine potential objects of interest to a user based on a blend of the user's long-term behavior and short-term interests. Long term user behavior may be determined for the user over a period of time and represented as continuous data. Short-term interest may be determined based on objects with which the user has recently interacted and attributes of those objects may be represented together as continuous data corresponding to the short-term user interest. The continuous data of the short-term interest and long-term user behavior may be blended to produce a user embedding. The user embedding may then be compared with objects to determine objects that are of potential interest to the user.Type: GrantFiled: December 1, 2017Date of Patent: January 25, 2022Assignee: Pinterest, Inc.Inventors: Sonja Sabina Knoll, Vitaliy Kulikov, Cole Timothy Rottweiler, Raymond Hsu, Jiacheng Hong, Zheng Liu, Siyang Xie, Andrew Liu Chen, Chao Wang, Mukund Narasimhan, Lance Alan Riedel
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Patent number: 11228633Abstract: Described are systems and methods for establishing and generating collections of sets that contain object identifiers based on user provided annotations for the object identifiers. A set may include one or more object identifiers and each object identifier may include one or more user provided annotations. Annotations from all object identifiers within a set are processed to form a set profile signature representative of the set. The set profile signatures are then compared between different sets to identify similar sets. Similar sets are included in a collection. Utilizing set profile signatures for a set formed based on user provided annotations provides useful relationships between sets that might otherwise not exist.Type: GrantFiled: November 6, 2020Date of Patent: January 18, 2022Assignee: Pinterest, Inc.Inventor: Tze Way Eugene Ie
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Patent number: 11210746Abstract: Systems and methods for identifying a selected set of users of a social networking service which, upon issuing a notice regarding a re-post activity of an item of content, will likely result in heightened user interaction with the service. Upon receiving a notice of a re-post action by a first user, the social networking service identifies a first set of users of the service that have posted that item of content. Scores are associated with the users of the first set of users, the scores indicating a likelihood of a user that, if notified of the re-post action of the first user, will result in heightened user interaction with the social networking service. A subset of users of the first set of users are identified according to their associated scores and a notice of the re-post action by the first user is sent to the users of this subset of users.Type: GrantFiled: November 7, 2017Date of Patent: December 28, 2021Assignee: Pinterest, Inc.Inventors: Bo Zhao, Samuel Seth Weisfeld-Filson, John William Gupta Egan
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Patent number: 11163779Abstract: The described implementations are operable to determine potential objects of interest to a user based on a blend of the user's long-term behavior and short-term interests. Long term user behavior may be determined for the user over a period of time and represented as continuous data. Short-term interest may be determined based on objects with which the user has recently interacted and attributes of those objects may be represented together as continuous data corresponding to the short-term user interest. The continuous data of the short-term interest and long-term user behavior may be blended to produce a user embedding. The user embedding may then be compared with objects to determine objects that are of potential interest to the user.Type: GrantFiled: December 1, 2017Date of Patent: November 2, 2021Assignee: Pinterest, Inc.Inventor: Vitaliy Kulikov
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Patent number: 11151106Abstract: Systems and methods are presented for efficient and effective computation of LSH hashing functions for use in various environments, including nearest-neighbor search. A corpus of items is maintained, with each item of the corpus being associated with information identifying one of a plurality of LSH partitions to which the item has been mapped or hashed. In response to an input item, the input item is projected one or more times into an orthoplex inscribed within a multi-dimensional space. For each mapping, a determination is made as to the nearest vertex of the orthoplex to the projected input item in view of determined offsets that provide for balanced distribution, and the LSH partitions associated with the nearest vertex are aggregated and associated with the input item as the input item's LSH partition.Type: GrantFiled: May 20, 2019Date of Patent: October 19, 2021Assignee: Pinterest, Inc.Inventors: Vitaliy Kulikov, Sai Xiao
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Patent number: 11126653Abstract: Described is a system and method for enabling visual search for information. With each selection of an object included in an image, additional images that include visually similar objects are determined and presented to the user.Type: GrantFiled: September 22, 2017Date of Patent: September 21, 2021Assignee: Pinterest, Inc.Inventors: Andrew Huan Zhai, Dmitry Olegovich Kislyuk, Maesen Churchill, Yue Li Du, Zhefei Yu, Kelei Xu
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Patent number: 11106700Abstract: Described are systems and methods for establishing a unit group dictionary based on user provided annotations. The unit group dictionary may be used to identify relationships between multiple items in a corpus. Those relationships may facilitate the display of object identifiers and/or other aspects used and/or provided by the object management service.Type: GrantFiled: October 17, 2018Date of Patent: August 31, 2021Assignee: Pinterest, Inc.Inventors: Ningning Hu, Tze Way Eugene Ie
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Patent number: 11093571Abstract: Described are systems and methods that solve localization problems using Machine Learning models to compute country vectors for each linked content item and present content items in response to requests based on the country vectors. For example, a request from a user in Country A may be processed to determine candidate content items responsive to the request and to determine Country A as the country corresponding to the request. The candidate content items may then be processed to determine, for each candidate content item, a country vector corresponding to Country A as indicative of the relevance of the content item to Country A. Content items that are more likely than not to be relevant to the country of the request (e.g., Country A), as indicated by the respective country vector, may be considered as responsive and all other candidate content items discarded.Type: GrantFiled: April 11, 2019Date of Patent: August 17, 2021Assignee: Pinterest, Inc.Inventors: Fei Liu, Jun Liu, Siyang Xie, Yang Xiao
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Patent number: 11082509Abstract: Described are systems and methods for determining session intent of a user. Different users can use a network-based application in many different ways based on, for example, the user's purpose for using the application, the device on which the user is executing the application, the user themselves, date, time, location, etc. Through the collection of user activities during a user session, the intent of a user session can be determined. Once determined, content provided through the application can be further personalized to correspond to the determined session intent.Type: GrantFiled: March 3, 2020Date of Patent: August 3, 2021Assignee: Pinterest, Inc.Inventors: Dorna Bandari, Daniel Isaac Lurie, Jurij Leskovec, Shuo Xiang, Tien Tran Tu Quynh Nguyen
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Patent number: 11062401Abstract: Systems and methods for generating user notifications to a set of users of a social networking service is presented. For each user of a set of users of the social networking service, one or more machine learning models selects an optimal notification channel, an optimal notification template, and optimal personalization content for configurable elements of a selected notification template. Each of these determinations/selections is made according to and based on a likelihood of increased user engagement with the social networking service. Upon determining the notification channel, notification template, and personalizations to the template, the notification is generated and sent to the corresponding user.Type: GrantFiled: November 7, 2017Date of Patent: July 13, 2021Assignee: Pinterest, Inc.Inventors: Bo Zhao, Samuel Seth Weisfeld-Filson, John William Gupta Egan, Burkay Birant Orten, Koichiro Narita
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Patent number: 11055476Abstract: A system is provided that permits the use of classification information that can be interpreted by a computer system. To this end, a system and method may be provided for creating classification information that may be interpreted by a computer system. Such classification information may be associated with content, and permit a computer system to process the content based on the classification information. In one example, classification information may be associated by a user, system, or process with a portion of content, and a computer system processes the content based on the classification information. For instance, the classification information may cause content to be processed in a particular way, presented to a user by a particular application program, cause the content to be forwarded to a particular user, or otherwise influence how the content is handled.Type: GrantFiled: August 25, 2016Date of Patent: July 6, 2021Assignee: Pinterest, Inc.Inventors: Joshua Schachter, Albert Wenger
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Patent number: 11055343Abstract: Described is a system and method for enabling dynamic selection of a search input. For example, rather than having a static search input box, the search input may be dynamically positioned such that it encompasses a portion of displayed information. For example, a user may touch a touch-based display using two fingers to invoke the dynamic search input and then determine a size and a position of the dynamic search input by moving their fingers on the display. An image segment that includes a representation of the encompassed portion of the displayed information is generated and processed to determine an object represented in the portion of the displayed information. Additional images with visually similar representations of objects are then determined and presented to the user.Type: GrantFiled: July 11, 2017Date of Patent: July 6, 2021Assignee: Pinterest, Inc.Inventors: Kelei Xu, Naveen Gavini, Kevin Yushi Jing, Andrew Huan Zhai, Dmitry Olegovich Kislyuk, Adam Jay Barton, Marcelo Reis e Silva de Queiroz
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Patent number: 11048734Abstract: Systems and methods for providing auto-completion options to input characters are presented. In response to receiving input characters, a plurality of items of content (that are non-textual items of content) of a corpus of content are identified. These items of content are clustered into n clusters of content according to similarities among the items of content. From the items of content of each cluster, a descriptive title is determined for the cluster. This descriptive title is an auto-completion option for the cluster. The descriptive titles/auto-completion options are provided in response to receiving the input characters.Type: GrantFiled: August 20, 2018Date of Patent: June 29, 2021Assignee: Pinterest, Inc.Inventors: Jeffrey Harris, Lulu Cheng, Xixia Wang, Matthew Chun-Bong Fong, Joseph Vito Zingarelli, Long Cheng
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Patent number: 11036814Abstract: The present invention is directed to methods of and systems for ranking results returned by a search engine. A method in accordance with the invention comprises determining a formula having variables and parameters, wherein the formula is for computing a relevance score for a document and a search query; and ranking the document based on the relevance score. Preferably, determining the formula comprises tuning the parameters based on user input. Preferably, the parameters are determined using a machine learning technique, such as one that includes a form of statistical classification.Type: GrantFiled: November 16, 2018Date of Patent: June 15, 2021Assignee: Pinterest, Inc.Inventors: Yunshan Lu, Gordon P. Rios, Michael Tanne
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Patent number: 11023519Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content. One of the methods includes receiving a target image at an image platform; determining one or more images related to the target image; determining queries associated with the related images; deriving candidate keywords from the determined queries; filtering the candidate keywords to select one or more keywords; and providing the image to one or more users in response to respective incoming queries based on the one or more keywords.Type: GrantFiled: October 16, 2018Date of Patent: June 1, 2021Assignee: Pinterest, Inc.Inventors: Albert Koy, Xiaodong Wang
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Patent number: 10963522Abstract: A method of determining relevancies of objects to a search query includes associating multiple tags with multiple objects, recording bookmarks to the multiple objects, or both, and determining a relevance score for each of the multiple objects and a search query. One embodiment of the method combines full-text relevance algorithms with tag relevance algorithms. Other embodiments include statistical relevance algorithms such as statistical classification or rank regression algorithms. When a user executes a search query, a results list containing the objects is returned, with the objects organized based on the relevance scores. The objects are organized by, for example, listing those with the highest relevance scores first or by marking them with an indication of their relevance.Type: GrantFiled: June 16, 2017Date of Patent: March 30, 2021Assignee: Pinterest, Inc.Inventors: Yunshan Lu, Michael Tanne
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Patent number: 10956529Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content. One of the methods includes providing a plurality of image content items to an application interface of a client device for presentation; receiving a user selection of a particular image content item of the plurality of presented image content items; and responsive to the selection, providing a combination of native content and third party content associated with the selected image content item, wherein the native content includes a close up view of the selected image content item and the third party content includes a third party webpage.Type: GrantFiled: March 20, 2018Date of Patent: March 23, 2021Assignee: Pinterest, Inc.Inventors: Wendy Lu, Justin Velo, Kelvin Tow, Mengya You, Nicole Crawford, Harrison He
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Patent number: 10942966Abstract: Described is a system and method for enabling visual search for information. With each selection of an object included in an image, additional images that include visually similar objects are determined and presented to the user.Type: GrantFiled: September 22, 2017Date of Patent: March 9, 2021Assignee: Pinterest, Inc.Inventors: Dmitry Olegovich Kislyuk, Jeffrey Harris, Anton Herasymenko, Eric Kim, Yiming Jen
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Patent number: 10891331Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media for receiving a set of images at a social media system, wherein each image includes one or more recognized features associated with one or more lightness values; indexing each image using the one or more recognized features and the associated range of lightness values; receiving a query; determining a first group of images that is responsive to the query; determining that the query triggers a lightness filter to be displayed on the user device; providing the first group of images for display on a user interface with one or more lightness filter indicators; and in response to a user selection of one of the one or more lightness filter indicators: filtering the first group of images to determine a filtered group of images, and updating the images provided for display according to the filtered group of images.Type: GrantFiled: February 7, 2019Date of Patent: January 12, 2021Assignee: Pinterest, Inc.Inventors: Rahim Daya, Laksh Bhasin, Xixia Wang, Stephanie Rogers, Candace Williams, Ricardo Kuchimpos, Candice Morgan, Larkin Brown