Abstract: An adhesive tape feeding apparatus includes a base, an adjustment unit, and a push unit. A tape roll is disposed rotatably on a rear end portion of the base. When a motor is activated, a free end portion of the tape roll is fed from a front end portion of the base by means of a feeding roller set. The free end portion of the tape roll can be forced to press against a blade under tension, which is fixed on the base, so as to be cut by the blade, thereby moving a push unit to press a follower arm of the adjustment unit against a microswitch. Then, the microswitch activates the motor to rotate a cam wheel in such a manner that the cam wheel presses the follower arm against the microswitch. The cam wheel has an outer periphery which is shaped so as to release the follower arm automatically from the cam wheel and the push unit after the cam wheel rotates by a predetermined angle, thereby feeding a predetermined length of the tape roll, which can be changed by adjusting the adjustment unit.