Abstract: Systems and methods for authenticating a user on an augmented, mixed and/or virtual reality platform are provided. Once the user is authenticated, advertisements, experiences, appless apps, and/or tools may be deployed to a user, such as transforming an object on gaze into an advertisement, experience, scripted or un-scripted 3D object, animated or still 2D image, appless app, and/or tool. Using augmented, mixed and/or virtual reality technology, when a user looks/gazes at a virtual object, the bubble may then pop, transitioning into a video screen. The video screen is not being augmented on the virtual object itself.

Abstract: Systems and methods for authenticating a user on an augmented, mixed and/or virtual reality platform are provided. Once the user is authenticated, advertisements, experiences, appless apps, and/or tools may be deployed to a user, such as transforming an object on gaze into an advertisement, experience, scripted or un-scripted 3D object, animated or still 2D image, appless app, and/or tool. Using augmented, mixed and/or virtual reality technology, when a user looks/gazes at a virtual object, the bubble may then pop, transitioning into a video screen. The video screen is not being augmented on the virtual object itself.