Abstract: A method, and a computer with instructions for performance of the method. An applet runs on a user device of the internet. Using a reliable interface on the user device, the applet has captured validation data describing the user device and software execution on the user device. The captured validation data are stored. The validation data includes at least a unique device ID for the user device, and a session ID for a program running on the user device. When a service provider server receives a service request from the user device, data for the request are received at the validation server. Data from the request are compared against the stored validation data. The compared data include at least a device ID and session identifier. The validation server reports validation or refusal of validation depending on whether the comparing determines a match or mismatch between the request data and the stored validation data.

Abstract: Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.

Abstract: Cross-domain requests by DNS name rebinding. A domain name server at a first domain name receives an initialization request from a user agent device. The request designates a class of domain names to be resolved to an IP address belonging to a second domain name to which the user agent device seeks to issue a safe cross-domain request. That request will be directed to the first domain name, but serviced by a server belonging to the second. In a DNS cache of the user agent, the first domain name is bound to an IP address belonging to the first domain, and to an IP address belonging to the second domain name.

Abstract: An online exchange system and method supports open insertion order operations for online advertising markets displaying inefficiencies when delivering advertising media. Inefficiencies occur in an open ad exchange for online advertising when there is an under delivery of advertising content to identified target recipients. The online exchange system anticipates under deliveries and automatically fills instances of under delivery with impressions from the publisher inventory of the exchange according to fill requirements of the ad agency providing the advertising content (for example, budget limits and types of impressions to be used for filling the under delivery). The online exchange system also provides a mechanism for issuing a billing credit or discount to the agency if the bill for total impressions delivered according to the original campaign order and the automated under delivery fills exceeds a campaign budget.

Abstract: A method for an exchange computer system. Supply data are received from one or more internet publishers, the supply data specifying media space to be supplied to content providers for delivery of the providers' content at future times by respective supplying publishers and compensated in per-delivery charges as respective supplying publishers deliver providers' content over the internet. Request data are received from one or more content providers, the request data specifying requests to acquire media for subsequent display of providers' content, and storing the request data into the memory of the exchange computer. The request data are matched against the supply data to form respective contracts between publishers and content providers for delivery of internet content, and compensation in per-delivery charges as contracted publishers deliver the contracted content providers' content over the internet.

Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

Abstract: Cross-domain requests by DNS name rebinding. A domain name server at a first domain name receives an initialization request from a user agent device. The request designates a class of domain names to be resolved to an IP address belonging to a second domain name to which the user agent device seeks to issue a safe cross-domain request. That request will be directed to the first domain name, but serviced by a server belonging to the second. In a DNS cache of the user agent, the first domain name is bound to an IP address belonging to the first domain, and to an IP address belonging to the second domain name.

Abstract: Aggregating a content item with an event is disclosed. An event is created based on a user-provided or a feed sourced content item. The user-provided or feed sourced content item is aggregated with the event. The user-provided or feed sourced content item is identified using a query to one or more repositories.

Abstract: Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.

Abstract: Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.

Abstract: A relevance of a content item to an event is determined. A user rating of the content item is received. A ranking of the content item is determined with respect to the event, relative to one or more other content items associated with the event based at least in part on the relevance and the user rating. In some embodiments, the ranking is determined based at least in part on a sentiment score associated with the content item. A ranking algorithm provides a novel method for retrieving, scoring, ranking, and presenting content related to an event based on a combination of scoring contributions such as user rating, relevance, and sentiment. Embodiments provide users with the most relevant, engaging, and informative content concerning events of interest to them.

Abstract: Ranking content items is disclosed. A user input is received from each of one or more users indicating an opinion of the user with respect to a content item included in a plurality of content items. Based at least in part on a number of users from whom user input has been received, a degree is determined to which a ranking of the content item relative to one or more other content items in the plurality of content items is determined by user input.