Abstract: A method and associated system of managing advertising spending in an advertising campaign for an online marketplace seller, including, under control of one or more processors configured with executable instructions, defining a sales goal; setting a daily advertising budget and a bid value for an advertising campaign of the product; executing the advertising campaign; automatically collecting sales data relating to the product on the online marketplace; executing a machine learning component of an adaptive machine learning platform to generate a machine learning component output, at least in part based on the sales data; generating, based at least in part on the machine learning component output of the machine learning component, one or more sales milestones for the product on the online marketplace; comparing the sales data to the one or more sales milestones; and adjusting the daily advertising budget or the bid value to meet the sales goal.

Abstract: A method and associated system of producing an advertising campaign of a product for an online marketplace seller including, under control of one or more processors configured with executable instructions, generating a single keyword advertising campaign of the product; collecting data on the single keyword; executing a machine learning component of an adaptive machine learning platform to generate a machine learning component output based at least in part on the data on the single keyword; generating a behavioral curve or table relating to an advertisement bid value and a cost per click value based at least in part on the machine learning component output; generating sales goal(s) of the product for the online marketplace seller on the online marketplace; generating an optimized advertisement bid value based at least in part on the sales goal(s) and the behavioral curve or table; and generating an optimized advertising campaign therefrom.

Abstract: A method and associated system of producing an advertising campaign of a product for an online marketplace seller including, under control of one or more processors configured with executable instructions, generating a single keyword advertising campaign of the product; collecting data on the single keyword; executing a machine learning component of an adaptive machine learning platform to generate a machine learning component output based at least in part on the data on the single keyword; generating a behavioral curve or table relating to an advertisement bid value and a cost per click value based at least in part on the machine learning component output; generating sales goal(s) of the product for the online marketplace seller on the online marketplace; generating an optimized advertisement bid value based at least in part on the sales goal(s) and the behavioral curve or table; and generating an optimized advertising campaign therefrom.