Abstract: A system and method for issuing variable level rewards to card holders according to expenditures in transaction categories. Card transactions for a specified period of time are classified by codes and are assigned to one of several transaction categories such as entertainment, travel, dining, sporting goods, and electronics. A total amount of expenditures for each transaction category is determined. The transaction category with the largest value of expenditures is determined. The highest available reward is applied to the total amount of expenditures in the transaction category that has the largest value of expenditures. Consumers may take advantage of a high level or more valuable reward in a multi-level reward structure regardless of their spending habits or patterns because the more valuable reward is applied to the expenditures in the largest expenditure transaction category.