Abstract: A free-standing merchandise display comprises a base adapted to rest stably on a horizontal surface and a pole extending vertically upwardly from the base. An elongated, substantially circular cylindrical tower is rotatably mounted on the pole. Elongated merchandise trays extend lengthwise generally radially outwardly from the tower. Each tray has a bottom wall, at least portions of which form a planar surface for supporting the merchandise, side walls extending upwardly from each of the longer sides of the bottom wall and an end wall extending upwardly from the end of the bottom wall remote from the tower. The trays are arranged in vertically spaced-apart circumferential rows, the trays in each such row being spaced apart from each other, and the trays in adjacent rows are offset circumferentially from each other. All of the trays are disposed such that the planar surfaces slope downwardly from the end adjacent the tower to the end remote from the tower obliquely to diametrical planes of the tower.