Abstract: Exemplary embodiments provide a computer-assisted method for typing customers/prospects, including the activities of: refining a survey via bestfit clustering; refining survey results via composition analysis; and identifying clusters of customers/prospects from the survey results via champion/challenger cluster refinement and panel analysis.
Type:
Grant
Filed:
May 31, 2001
Date of Patent:
February 7, 2006
Assignee:
RMSG LLC
Inventors:
Lawrence J. Choi, Christopher B. Kuenne, Kurt E. Holstein, II, Henry Andrew Cross, Jason R. Whitney, George Tang, Chetna Bansal, Joshua D. Babbitt