Abstract: A traffic post (41,51) comprises a longitudinally extending upper post section (2), a longitudinally extending lower post section (4) adapted to be driven into a support base, and a longitudinally extending elastically flexible unitary coupling member (43,53) fastened to the upper and lower post sections (2,4). The coupling member is fastened to the upper and lower post sections with a front face thereof abutting a rear face of each of the upper and lower post sections. The coupling member has a width greater than a depth thereof so as to enable deflection in a fore and aft direction perpendicular to the width.