Abstract: Graphical user interface for a mobile computer system accesses a data base of products. On the display screen of the mobile computer system, a central image of a product is presented in a central position of the display. A first image of another product is presented on the display to a first side of central position of the display. A second image of another product is presented on the display on the second side of central position of the display. The second side of the display is opposite the first side with respect to the central position. A product image when presented in the central position is scaled to be significantly larger than a corresponding product image when presented on the first and second sides of the central position.

Abstract: Aspects of the present invention relates to providing a system and methods for an advanced digital retail platform for personalized shopping. The system, particularly, relates to enabling wise decision making while shopping, combined with improved personal experience and advisory messaging. Accordingly, the digital retail platform comprising two sub-systems, a frontend sub-system and a backend sub-system, each operable independently and continuously to yield personalized shopping experience. Further, the digital retail platform controls the shopping flow and configured to continuously monitor and analyze consumer behavior thereby identify changes and enable updating the advisory messages and personal shopping preferences.