Abstract: A printer including a single motor which provides rotary motion to a feed drum having an outer surface which frictionally engages and pulls a web material from a roll rotatably mounted on a supply shaft. First and second pendulum systems, each including two pendulums independently mounted to the frame, pivotally mount a take-up shaft and a tension roller to tension the web as it comes off the feed drum and the roll, respectively. A print head carriage assembly is moveable along a pivot beam which extends orthogonally across the linear path from a first end position to a second end position. The single motor is coupled to the print head carriage assembly for reciprocally pushing and pulling the print head carriage assembly between first and second end positions.