Abstract: An object loading and unloading apparatus of a type having a framework adapted to be connected to a truck bed. A track is connected to the framework and has a plurality of rollers located thereon. A frame having forklift members connected perpendicularly to the bottom thereof is movably mounted on the track so that in one position the forklift members can be driven under an object to be transported. A winch is connected to the framework and has a cable which connects to a pulley on top of the frame for selectively pivoting the frame and forklift members and for pulling such frame and thereby an object to be loaded onto the track and thereby onto a truckbed. The winch is further utilized for unloading by releasing the frame and allowing it to slide down the track by gravity and then to pivot, also by the force of gravity, into an unloading position.