Abstract: Systems, methods, and media for managing web content. Exemplary methods may include the steps of providing a web content management application via a web site, generating a web marketing campaign from at least a portion of a global marketing framework via a web server, gathering via the web server marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers, storing the marketing data in a database, associating consumers together according to at least one common interest to create one or more consumer groups, and providing the one or more consumer groups to at least one marketing content author.

Abstract: Content management systems that utilize external content libraries are described herein. According to some embodiments, an example system includes a content management system configured to create web content that includes at least one asset that resides on an external system that is remote to the system, the web content having a reference to the at least one asset, an external content library connector system exposing connectors that are accessible to both the content management system and a dynamic experience delivery system, and the dynamic experience delivery system configured to invoke the external content library connector system to obtain the at least one asset based on the reference using one or more of the connectors and publish the web content with the at least one asset included therein.

Abstract: Content management systems that utilize blueprinting and external content libraries are described herein. Methods for managing a web-based marketing campaign using a blueprint may include establishing a blueprint for a web-based marketing campaign using a content management system, the blueprint having rules for managing assets utilized by at least a portion of a plurality of publications of a hierarchical model of the web-based marketing campaign, the plurality of publications having at least one parent publication and at least one child publication. In some instances, a portion of the assets utilized by the hierarchical model are stored on an external content library. The methods may also include determining a change in at least one asset for the at least one parent publication, and automatically inheriting the change in the at least one asset for the at least one parent publication to the at least one child publication according to the blueprint.

Abstract: Systems, methods, and media for managing web content. Exemplary methods may include the steps of providing a web content management application via a web site, generating a web marketing campaign from at least a portion of a global marketing framework via a web server, gathering via the web server marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers, storing the marketing data in a database, associating consumers together according to at least one common interest to create one or more consumer groups, and providing the one or more consumer groups to at least one marketing content author.

Abstract: Taxonomy driven multi-system networking and content delivery systems and methods are provided herein. An example systems includes a website authoring platform generating a taxonomy structure for a webpage, the taxonomy structure indicating assets to be included in the webpage a layout for the assets, a technical documentation authoring system for creating technical documents related to the assets, and a metadata binder providing the technical documentation authoring system with access to the taxonomy structure of the website authoring platform so that technical document authors are provided with the taxonomy structure to guide creation and structuring of the technical documents so that the technical documents comprise data that corresponds to the assets.

Abstract: Systems and methods for dynamically delivering web content are provided herein. A method may include determining behavior analytics of an end user and device related information for a first computing device used by the end user, as well as comparing the behavior analytics, and other contextual information, of an end user and the device related information for the first computing device used by the end user to a contextual vocabulary that includes context segments that define contextual information of a plurality of end users and device related information for computing devices used by the plurality of end users. The method includes generating a context segment path for an end user, the context segment path having a plurality of context segments that have been selected from the contextual vocabulary, and dynamically creating a web page having web content that is selected and formatted based upon the context segment path.

Abstract: Contextual vocabulary and methods of use are provided herein. A method may include obtaining contextual properties for a plurality of end users and device related information for computing devices used by the plurality of end users, the contextual information being obtained from a plurality of ambient information sources, including selection from a plurality of contextual repositories. Also, the method may include calculating a trust level for each of the plurality of customer analytic information sources and each of the plurality of device information databases, and building a contextual vocabulary from the contextual information and the device related information selected based upon their trust levels.

Abstract: Systems, methods, and media for managing web content. Exemplary methods may include the steps of providing a web content management application via a web site, generating a web marketing campaign from at least a portion of a global marketing framework via a web server, gathering via the web server marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers, storing the marketing data in a database, associating consumers together according to at least one common interest to create one or more consumer groups, and providing the one or more consumer groups to at least one marketing content author.

Abstract: Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating one or more online marketing initiatives from the received input, providing the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving tracking data for at least one of the one or more marketing initiatives, comparing the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers.

Abstract: Systems and methods for dynamically delivering web content are provided herein. A method may include determining behavior analytics of an end user and device related information for a first computing device used by the end user, as well as comparing the behavior analytics, and other contextual information, of an end user and the device related information for the first computing device used by the end user to a contextual vocabulary that includes context segments that define contextual information of a plurality of end users and device related information for computing devices used by the plurality of end users. The method includes generating a context segment path for an end user, the context segment path having a plurality of context segments that have been selected from the contextual vocabulary, and dynamically creating a web page having web content that is selected and formatted based upon the context segment path.

Abstract: Content management systems that utilize external content libraries are described herein. According to some embodiments, methods for using an external content library may include registering an external content library with a content management system using an external content provider module, and mapping assets of the external content library for use within the content management system.

Abstract: Contextual vocabulary and methods of use are provided herein. A method may include obtaining contextual properties for a plurality of end users and device related information for computing devices used by the plurality of end users, the contextual information being obtained from a plurality of ambient information sources, including selection from a plurality of contextual repositories. Also, the method includes calculating a trust level for each of the plurality of customer analytic information sources and each of the plurality of device information databases, and building a contextual vocabulary from the contextual information and the device related information selected based upon their trust levels.