Abstract: A method, system, and apparatus is presented for presenting retail information on a device having an image capture unit and a user interface. The method, system, and apparatus may receive, from the image capture unit, an image of a retail item. A triggering feature in the image of the retail item may be detected. An augmented-reality-enhanced view may be presented on the user interface. The augmented-reality-enhanced view may overlay over the image of the retail item multimedia presenting a demonstration, such as a fashion show video, of a retail product associated with the image. A touch input on a touch screen of the user interface may be received, and an action based on the touch input may be performed. The action performed may include presenting information on the retail product or facilitating a transaction for the retail product.