Abstract: A contact cleaning roller (CCR) system includes a shell having an electrostatically active outer surface and being supported by a close-fitting rotatable shaft. The shaft within the shell is provided with a cam groove extending from a first axial location to a second axial location disposed 180.degree. from the first axial location, and then back to the first axial location. A cam follower attached to the inner surface of the shell rides in the cam groove, causing the shell to oscillate axially of the shaft at a frequency of oscillation which is the numerical difference between the rotational frequencies of the shell and shaft. In a preferred embodiment, the CCR shell is nipped against a backing roller, which may be an idle roller or a driven roller, the web passing therebetween in contact with the working surfaces of both rollers.