Abstract: A Halloween toy comprises an image member received within a frame. A mechanism is provided for moving the member into and out of the frame so as to achieve a scary effect. The image member may represent a face and movement of the member may be accompanied by light and sound effects. The image member may be covered by a sheet of material such that it is not readily visible when received within the frame but becomes visible when it it projects out of the frame. The mechanism for moving the image member is designed so as to occupy only a minimum of space.