Abstract: Disclosed are a system, method and software to associate attributes with digital media assets. Digital media contains specific assets, such as images, that can be replaced with other assets. The system, method and software permit the association of attributes with specific assets. The association of attributes and assets enables the provision of content that is enhanced and more impacting for a user.
Abstract: Disclosed are a system, method and software to allow individuals or groups of individuals to view personalized digital media narrative. A personal attribute profile is created and stored for each individual and the profile is retrieved each time the individual enters the network or site. The digital media narrative contains digital media assets having attributes selected based upon the individual's or group's profile. The digital media narrative provides an enhanced, more impacting, and more personal narrative experience to the individual.
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