Abstract: Techniques for detecting and presenting rewards for presence are disclosed. Presence of a mobile device within a building is detected based on a plurality of triggers including a degradation of a first signal and a concurrent improvement of a second signal. The triggers are identified by a client-side application of the mobile device or a corresponding server-side processor with which the client-side application is in communication and from which the client-side application is configured to automatically receive available rewards. In response to detecting presence within the building, the server-side processor determines that a user of the mobile device is eligible for a reward, and the reward is provided to the user via the client-side application at the mobile device.

Abstract: Techniques for detecting and presenting rewards for presence are disclosed. Presence of a mobile device within a building is detected based on a plurality of triggers including a degradation of a first signal and a concurrent improvement of a second signal. The triggers are identified by a client-side application of the mobile device or a corresponding server-side processor with which the client-side application is in communication and from which the client-side application is configured to automatically receive available rewards. In response to detecting presence within the building, the server-side processor determines that a user of the mobile device is eligible for a reward, and the reward is provided to the user via the client-side application at the mobile device.

Abstract: Techniques for detecting and presenting rewards for presence are disclosed. Presence of a mobile device within a building is detected based on a plurality of triggers including a degradation of a first signal and a concurrent improvement of a second signal. The triggers are identified by a client-side application of the mobile device or a corresponding server-side processor with which the client-side application is in communication and from which the client-side application is configured to automatically receive available rewards. In response to detecting presence within the building, the server-side processor determines that a user of the mobile device is eligible for a reward, and the reward is provided to the user via the client-side application at the mobile device.

Abstract: Techniques for detecting and presenting rewards for presence are disclosed. Presence of a mobile device within a building is detected based on a plurality of triggers including a degradation of a first signal and a concurrent improvement of a second signal. The triggers are identified by a client-side application of the mobile device or a corresponding server-side processor with which the client-side application is in communication and from which the client-side application is configured to automatically receive available rewards. In response to detecting presence within the building, the server-side processor determines that a user of the mobile device is eligible for a reward, and the reward is provided to the user via the client-side application at the mobile device.

Abstract: Presence detection using Bluetooth and hybrid-mode transmitters is disclosed. In some embodiments, one or more transmitters are configured to transmit an iBeacon broadcast and a proprietary Bluetooth Low Energy (BTLE) broadcast, wherein at least one of the transmitted broadcasts includes an identifier that specifies a venue. The broadcasts are captured by a handset and decoded to infer presence of the handset at the venue.

Abstract: Techniques for varying application strategy for different device states are disclosed. In some embodiments, an application strategy for an application running on a mobile device is selected based on a state of the mobile device and executed with respect to the application while the mobile device remains in that state. A different application strategy is selected and executed with respect to the application when the mobile device enters a different state. That is, different application strategies are selected and executed with respect to the application for different detected states of the mobile device.

Abstract: Determining properties associated with signal sources based on measured or observed signal values detected at devices are disclosed. Specifically, a value associated with a signal detected at a device is determined. Based on a type of the device, the determined value is transformed into a normalized value with respect to a reference value determined for a reference device. A property of the device with respect to a source of the signal is determined based at least in part on the normalized value. For example, the determined property may comprise a presence, position, location, distance, motion, rotation, etc., of the device with respect to the source of the signal.

Abstract: Providing rewards for purchases is disclosed. In some embodiments, electronic couponing data corresponding to an available reward offer for an item as well as an association of a loyalty identifier with the reward offer is provided to an electronic coupon processor; and in response to receiving an indication from the electronic coupon processor that the loyalty identifier was associated with a transaction in which the item was purchased, a user account is credited with a reward amount associated with the reward offer.

Abstract: The presentment and redemption system offers discounts directly to consumers through their mobile phones. The discounts are based upon the user of the mobile phone meeting a targeting criterion and the discounts are determined using the targeting criterion. Mobile phone users that do not meet the targeting criterion are not eligible for the discount. Because the discounts can be targeted to each individual consumer, there can be a better correlation between consumers' interests and the transmitted discounts.

Abstract: The detection system monitors WiFi wireless communications at a wireless device and detects a probe request associated with a location. The WiFi device may be a dedicated presence detection device or may offer access to internet and other services as a WiFi access point. A device identifier associated with the originating device may be a component of the probe request. Using the device identifier, the system can detect the presence of a consumer at the location associated with the wireless communications device and transmit information to the consumer based upon the device identifier.

Abstract: Techniques for providing a digital frequency card are disclosed. A digital frequency card provides an offer or reward upon completion of a prescribed set of one or more actions. In some embodiments, in response to receiving an indication of an occurrence of an action from a set of one or more prescribed actions associated with a digital frequency card of a user, information associated with the digital frequency card stored with respect to a user account of the user is automatically updated to reflect the occurrence of the action, and the user is automatically provided a current status of the digital frequency card.

Abstract: The transmission system transmits an encrypted identifier ultrasonically in an open-air environment using an ultrasonic transmitter. The ultrasonic identifier is associated with a location, which may be a store or a department within a store, and may be received by a microphone on a mobile phone. The identifier may be used to infer presence of the mobile phone user at the location associated with the identifier. The transmitter may include an ultrasonic transducer. The system may further provide a reward, responsive to inferring presence at the location.

Abstract: Various presence detection techniques are disclosed. In some embodiments, a system comprises a signal generator configured to generate a signal that includes a plurality of selected frequencies that are selected from among a set of candidate frequencies, wherein inclusion or exclusion of each candidate frequency in the signal encodes a bit of information and wherein the encoded information comprises a store identifier that identifies a retail store; and a transmitter configured to transmit the signal within the retail store; wherein presence of a device in the retail store is determined in response to reception of the signal at the device and extraction of the store identifier from the received signal by decoding the received signal.

Abstract: The optimization system monitors a mobile phone user's behavior in response to an offer for a reward and determines a good level for a product promotion. The determination may be made based upon the user's current response, past response patterns to various reward levels or a correlation between a user's behavior and the behavior corresponding to a class of users. The system can determine an offer level that maximizes the return on the profit or revenue from a potential purchase for which the offer applies.

Abstract: The transmission system transmits an encrypted identifier ultrasonically in an open-air environment using an ultrasonic transmitter. The ultrasonic identifier is associated with a location, which may be a store or a department within a store, and may be received by a microphone on a mobile phone. The identifier may be used to infer presence of the mobile phone user at the location associated with the identifier. The transmitter may include an ultrasonic transducer. The system may further provide a reward, responsive to inferring presence at the location.

Abstract: The optimization system monitors a mobile phone user's behavior in response to an offer for a reward and determines a good level for a product promotion. The determination may be made based upon the user's current response, past response patterns to various reward levels or a correlation between a user's behavior and the behavior corresponding to a class of users. The system can determine an offer level that maximizes the return on the profit or revenue from a potential purchase for which the offer applies.

Abstract: In some embodiments, techniques for rewarding presence include detecting a presence of a mobile phone within an enclosed space, transmitting information relating to the presence of the mobile phone within the enclosed space to a server computer, wherein the server computer processes an award for the presence of the mobile phone within the enclosed space, wherein the award is associated with a user account associated with the mobile phone; and receiving from the server computer information relating to the award.