Abstract: Systems and methods for managing events, including either a server or a client device, are provided. Assets and events are defined. Information is received by a client device via an input device, associated with an asset and an event, and transmitted to the server. Information is also received by a client device from another client device. Client devices also access information from the server and display the accessed information and information received from other client devices. The server receives information from client devices and stores the information in association with an asset and an event to which the information pertains. The server also receives and stores information from client devices that is designated for transmission to other client devices. The server also permits client devices to access its stored information. The server stores multiple pieces of information pertaining to the same asset or event in association with each other.

Abstract: Systems and methods for managing events, including either a server or a client device, are provided. Assets and events are defined. Information is received by a client device via an input device, associated with an asset and an event, and transmitted to the server. Information is also received by a client device from another client device. Client devices also access information from the server and display the accessed information and information received from other client devices. The server receives information from client devices and stores the information in association with an asset and an event to which the information pertains. The server also receives and stores information from client devices that is designated for transmission to other client devices. The server also permits client devices to access its stored information. The server stores multiple pieces of information pertaining to the same asset or event in association with each other.

Abstract: Methods, systems and apparatuses are disclosed for collecting, over a time period in near real time, non-broadcast marketing performance data regarding marketing communications of an offering through two or more providers over the time period on a per provider basis. The non-broadcast marketing performance data for each provider is stored in a separate staging database in provider-specific formats. The non-broadcast marketing performance data is converted from the provider-specific formats to specialized format and stored in a dimensional database. Web site usage data, including at least one web usage metric, about the impact of the advertising on a web site relating to the offering is collected over the time period in near real time. The near real time non-broadcast marketing performance data is correlated with the near real time web site usage data. The correlation includes a graphical comparison of the impacts of the marketing communications in a web usage metric.

Abstract: Methods, systems and apparatuses are disclosed for collecting cost data regarding advertisements of an offering through two or more marketing channels over a time period and, in near real time, revenue data generated by the marketing campaign. The cost data and the revenue data are grouped into a desired level of granularity. The returns on investment for the desired level of granularity are calculated and displayed. Other embodiments are also disclosed and claimed.

Abstract: Methods, systems, and apparatuses for correlating broadcast media advertising with its impact on the performance of all channels in the integrated marketing campaign and the overall web site relating to the offering being advertised are disclosed. A marketing performance data interface collects, over a time period, broadcast marketing performance data regarding advertisements of an offering through two or more broadcast marketing providers. The broadcast marketing performance data includes advertisement scheduling and cost information. A channel performance database stores the collected broadcast marketing performance data. A web analytics software obtains web site usage data about the impact of the advertising on a web site relating to the offering including at least one key metric.