Abstract: The present invention relates to a system and method for capturing data from vehicles and processing the captured vehicle data to generate a set of demographic data based on the set of captured demographic data. Specifically, the invention captures video or image data of one or more vehicles at a business location. Additional data may be gathered and transmitted with the image data. The captured data may then be compressed and sent to a remote server for further processing. The data is processed to identify a set of salient objects and to generate a set of demographic data from the identified set of objects. The demographic data is then associated one or more customer records.