Abstract: A method and system for making a donation to a third party includes storing, via a storage device, a user preference in a user account; receiving, via a receiver, information regarding a purchase transaction at a merchant; accessing, via a processor, the user preference from the user account; dynamically selecting, via the processor, a percentage discount to be allocated to the purchase transaction; donating, via the processor, a monetary value of the percentage discount to the third-party according to the user preference, where the user account is associated with a user, and includes rules for allocating the percentage discount to the third-party.