Abstract: A method of fitting a golf club includes the step of acquiring at least one recorded image of a person swinging a trial golf club to hit a golf ball approximately at the time the club impacts the ball. The recorded image is analyzed to determine an optimal geometry of the club. The information is used to determine an optimum length of a fitted club. A system for fitting a golf club includes a camera positioned with respect to a golf ball supporting surface for recording an image of a person hitting the ball. A monitor interconnected to the camera displays the image and a grid generator generates a grid on the monitor for use in making measurements to fit the club.