Abstract: Attaching a three-dimensional ornamental article to a shoe upper is achieved using a stiff elongated strip that is bent to form an arcuate upper portion and a J-shaped lower portion. The upper portion is fitted to follow the contours of the top and sides of the ornamental article, while the lower portions are inserted through spaced openings formed in the shoe upper. The bottom ends of the lower portions face each other when they are positioned between the insole and outsole of the shoe. Once the outsole is secured with the insole, the ornamental article becomes securely attached to the shoe.