Abstract: A combination of a preprinted pressure sensitive label and an electronic article security system target is provided, preferably as a supply of labels on a backing material web with the target between. The labels preferably extend about at least about 1/8th inch around the edge of the target to directly adhere to the products. Articles may be selectively marked with targets so concealed to deter theft with fewer targets. The combinations may be formed by applying first the target, then the label, to the article. Preferably, label and target combinations are supplied on a web and are then applied to the products. Combination label and target supplies may be formed by separating the preprinted labels from their backing material webs, applying the targets to either the label or the backing material, and then combining the label with either the same backing material web or a different one.