Abstract: This invention provides an improved method and apparatus for the manufacture of pressure-sensitive labels or pressure-sensitive composite material components and placement thereof. The invention provides a flexible, high-speed method of accurately severing a specific component from a continuous length of pressure-sensitive label stock or composite material stock and placing the severed component at a precise location on the surface of a product. Accurately positioning a severed component of a pressure-sensitive composite material on a desired surface is achieved by imparting a precise longitudinal forward movement to the feedstock containing the severed component immediately after the component has been severed in a manner that prevents lateral movement of the carrier strip. The severed component is brought into contact with a transport means and rigidly attached to the transport means at a precise location thereon prior to separating any portion of the severed component from the carrier strip.