Abstract: A hook assembly for a vacuum cleaner handle which has a base member formed in the handle with a continuously internally walled extension defining an opening into which a continuously externally walled extension of a hook member can be inserted so that portions of the externally walled extension engage portions of the internally walled extension so that loads applied to the hook are transmitted to the handle through those surfaces. A spring normally biases the surfaces together, but can be manually overcome to rotate the hook for easy removal of the cord. A double hook arrangement is also provided to support a vacuum hose and an electrical cord with similar interengaging surfaces to transmit the load.