Abstract: A system for presenting a virtual advertisement or other virtual content in a sequences of frames of a video presentation utilizes data identifying a candidate region in the sequence of frames, a pixel signature for the region, the signature comprising a range of R, G, B values for pixels based on a standard deviation from an average value, and stored virtual content, such as an advertisement, to be implanted in the candidate region or regions. In operation, as frames having the candidate region are processed by an integration system, the alternative virtual content is substituted by default for the candidate region, except if a pixel value in the region falls outside the pixel signature range. The result is an ad that appears to be on a surface in the video presentation, as images that come between the ad and the viewer occlude the advertisement. Apparatus and methods for providing the video presentation and data sets for regions and advertisements are disclosed as well.
Type:
Grant
Filed:
December 18, 2001
Date of Patent:
January 2, 2007
Assignee:
Tata America International Corporation
Inventors:
Sanjay Deshpande, Praful Naphade, C. V. K. Rao, Kamal Bhadada, P. Venkat Rangan
Abstract: A system for presenting a virtual advertisement or other virtual content in a sequences of frames of a video presentation utilizes data identifying a candidate region in the sequence of frames, a pixel signature for the region, the signature comprising a range of R, G, B values for pixels based on a standard deviation from an average value, and stored virtual content, such as an advertisement, to be implanted in the candidate region or regions. In operation, as frames having the candidate region are processed by an integration system, the alternative virtual content is substituted by default for the candidate region, except if a pixel value in the region falls outside the pixel signature range. The result is an ad that appears to be on a surface in the video presentation, as images that come between the ad and the viewer occlude the advertisement. Apparatus and methods for providing the video presentation and data sets for regions and advertisements are disclosed as well.
Type:
Grant
Filed:
April 8, 1999
Date of Patent:
April 30, 2002
Assignee:
Tata America International Corporation
Inventors:
Sanjay Deshpande, Praful Naphade, C V K Rao, Kamal Bhadada, Venkat Rangan